To properly utilize CRM as a business asset, the help of an SMP is essential.

How many SaaS logins do you use during the day? The tasks they do, such as marketing, sales, service, development, and HR, and the platforms they log in to are different On average, the total number of SaaS companies used by a department is around 80It is said to be over

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In a work environment surrounded by so many SaaS, the most important factors that determine success or failure are integration and optimization. In particular, it is difficult for sales and marketing users to implement winning strategies if they use tools in a one-sided and disconnected manner as before.

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For businesses that already use a powerful CRM platform like HubSpot, combining it with an SMP (SaaS Management Platform) such as Megazone POPs is essential to maximize the utility of CRM.

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In this post, we'll look at five reasons to use HubSpot and Megazone POPs together.

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1. Maximize efficiency with extensive app integration and centralized SaaS management

HubSpot is a powerful CRM platform that provides marketing, sales, customer service, and more. In particular, HubSpot's App Marketplace provides over 16,000 applications that can be linked without middleware, greatly increasing the flexibility and scalability of CRM and enabling the workflow planned when CRM was introduced.

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However, properly understanding and managing the connections between so many SaaS applications is difficult. This is where the role of Megazone POPs becomes important. POPS helps centrally manage apps linked to HubSpot as well as various applications used by organizations, and supports IT teams and users to work more efficiently through this.

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For example, you can reduce unnecessary costs by understanding the usage status and costs of various applications linked to HubSpot at a glance and optimizing them. In organizations using various SaaS tools, this centralized management function greatly contributes to maximizing efficiency based on actual CRM usage, and maximizes business results by minimizing loopholes in app utilization.

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2. Strengthen security and compliance

In a digital environment, security and compliance are key elements for maintaining enterprise reliability. Global CRM solutions like HubSpot often already provide excellent security features, but when combined with Megazone POPs, you can create an even more secure environment.

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POPs help ensure consistent application of security policies across SaaS applications, and minimizes security risks through features such as data loss prevention, access control, and compliance monitoring.

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This allows enterprises to keep all SaaS applications, including CRM, safe from security threats and operate without deviating from multiple compliance requirements.

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3. Reduce costs and optimize resources

How many SaaS companies do you expect to use across the enterprise? Of course, there are differences depending on the industry, but Productiv's reportAccording to, depending on the size of the enterprise, SMB uses an average of 253 SaaS applications, and large enterprises use 473 SaaS applications.

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As the share of SaaS used by enterprises increases day by day, the need for efforts and methods to optimize the cost of SaaS applications is growing more and more. Hubspot and Megazone PoPs can be used together to reduce unnecessary license costs and optimize resource utilization through detailed consumption-based analysis.

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In particular, global CRM solutions such as HubSpot are high-cost tools, so the ability to accurately forecast and adjust costs through POPs is very useful. This ultimately reduces the company's operating costs and contributes to maximizing ROI.

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4. Improved user experience

HubSpot is a tool with many strengths, but the most important part is its intuitive interface that focuses on the user experience. By linking Megazone Pops' SSO (Single Sign-On) to this, users can skip all Hubspot's MFA processes with a single login. Since Hubpsot and all other SaaS applications can be accessed via SSO, convenience is maximized from the beginning of work.

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POPs also provide automated workflows to help you handle new user onboarding and existing user management more smoothly. This allows employees to focus more on their work and reduces the IT team's workload.

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5. Providing data-driven insights

Finally, when HubSpot and Megazone POPs are used together, businesses can gain data-driven insights. Through the analysis function of POPs, it is possible to comprehensively analyze CRM usage patterns, performance indicators, etc., and make more strategic decisions based on this.

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At the end

The combination of HubSpot and Megazone POPs elevates CRM from a simple tool and transforms it into a powerful business asset that companies need. Through SaaS management and optimization, enterprises can maximize efficiency, enhance security, reduce costs, and enjoy an improved experience for users. If you're considering SaaS-based AX, try building a solid SaaS business environment with a powerful combination of HubSpot and Megazone POPs.

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👉Learn more about Hubspot

👉Learn more about Megazone POPs